Turning Up Ready isn’t about relying on nailing everything in one move. It is more important and much more effective if we turn up ready the same way every time we have to.

Following up from one thing to the next is the best way to convey consistency and build trust. These two qualities are the keys we need to unlock future opportunity and the permission to do more.

Whether we are starting a new job, trying to convince our flatmates about a new idea, or launching a new business – setting up the expectation that we will be ready to deliver – by delivering on promises time and again – will allow us to build momentum faster and it will last longer. Sounds a bit a promise from a piece of spam but its true.

Problem is following up is hard, is never ending and requires guts. What makes it even harder is that the idea of relying on one great moment to carry us is such a great story its worth making movie about – it’s the sexy story that sounds like it should work. Being consistent and trustworthy is dull in comparison because it’s about reducing the unknown AKA proving there is less at risk if they follow our lead again.

But just like the box office, a big splash without thinking about how we can follow it up leaves the fate of what we are doing solely in the hands of our audience (who we don’t and can’t actually control). Take the Field Of Dreams approach and the long-term game changes from creating and shaping to manipulation and gimmicks.