Design is about solving problems.
The more we move forward on bringing reality to our dreams, the more complex the problems we tend to face. Dimiss good design as a solution at your own peril.
Whether you are wanting to launch a new App or start a foundation to combat crippling poverty, designing this well is not the icing on cake – its a vital ingredient for success.
A recent work by Wells Riley gives a great foundation what makes good design and why its so important for us all to build into what we communicate, build, and dream up. We don’t have to (and can’t) be a great designer, of course, but we need to be able to spot them and win them to your side. This is no longer optional – it’s an expectation.